AI Influencers are rewriting the rules of social media marketing. And they’re here to stay
AI influencers are rapidly competing with their human counterparts, attracting the attention of brands. What does this shift mean for social media marketing in the Middle East?
At first glance, Aitana Lopez appears to be just another influencer, boasting 351K Instagram followers and a feed filled with curated images showcasing her edgy style as a gamer and fitness enthusiast. Similarly, Kenza Layli shares glimpses of her Moroccan heritage and modest fashion with 203K followers, alongside posts with friends or featuring giveaways, and her advocacy for breast cancer awareness.
These women exist solely in the digital realm. In fact, they are among the world’s most successful AI influencers.
Behind Aitana is a team of designers, communicators, and AI specialists creating her image, personality, and narrative. “Creating content isn’t just about generating hyper-realistic images—it also involves shaping her personality and communication to make her engaging, credible, and relevant across different platforms,” says Sofia Novales, Project Manager at TheClueless.ai, the team behind Aitana.
The Middle East is an incredibly exciting market for AI Influencers, according to Pixel Founder, Lewis Davey, who spoke to Fast Company Middle East.
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Fast Company - AI Influencers are rewriting the rules of social media marketing.
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